Is search engine optimization (SEO) necessary? Absolutely. Whether you DIY or you hire an expert, you definitely need it. Imagine having a shop without a sign on the street outside – you just wouldn’t do it. This is the same. We hear it all the time. “Why do I need SEO for my website?” In this article, we’ll go over the top 3 reasons for why you need SEO.
- 1. We can’t find you without SEO
- 2. You need to be on page 1
- 3. SEO is cheaper than Google Ads
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1. We can’t find you without SEO
“Why do I need SEO?” Well, we can’t find you without it. There are an estimated 1.7 billion websites out there. How are you going to cut through the noise and stand out? SEO is a high-wattage lighthouse cutting through the fog. It is what allows potential customers to see you online.
When you are looking for a product or service, where’s the first place you go? A search engine like Google. You’re not alone – 62% of all people go to a search engine first.
A better search engine strategy helps you appear high on Google search results.
2. You need to be on page 1
SEO matters because people don’t search forever. When people search on Google for a product or service, they won’t scroll for pages and pages. In fact, the #1 search result gets 33% of all the traffic from the search.
On top of that, 91% of searchers don’t go past page 1. Only your friends and your mom are going to scroll past page 1 looking for your website. If you’re not at the top, you won’t be seen.
3. SEO is cheaper than Google Ads
If you want to be at the top, you can always pay for the privilege. We’ve all seen the Google Ads that pop up when you search for anything.
Google’s pricing is sophisticated and depends heavily on the industry. Legal services and real estate have the more expensive advertising rates. With average pay-per-click (PPC) prices at about $0.89 and the average conversion rate at 2.86%, bleep… bloop… bloop… we calculate it could cost $44 to get one paying customer.
SEO on the other hand can have a much higher return over the long term. Do you click on those sponsored ads? Or do you scroll beyond and click on the first organic result?
Like a shop sign out front, SEO is a low-cost but high-return investment that every business with an online presence needs to make.
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Why you need SEO for visibility
Being highly searchable is the best way for your customers to find your website. Without it, your website will be lost down a long list of potentially thousands of search results. At Archer Impact we’re experts in SEO services. Contact us for your free consultation.
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